I thought creating an effective brand strategy provides a central, unifying idea to align all behavior, actions, and communications. I wanted to create a logo that is so differentiated and powerful that it deflects competition.
I used orange because it radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow for struggling adolescents. In order to create contrast, I used purple so that it stimulates the imagination and inspires high ideals.
I worked to achieve a strong brand that stands out in everywhere it is touched. In order to do that it has to emotionally connected with customers, become irreplaceable, and create lifelong relationships. I asked myself: who is Second Nature? Who needs to know? How will they find out? Why should they care?
Compelling UI attracts new customers, and, extend customer loyalty. I cared about every user interaction and viewed it as an opportunity to create memorable experiences. I encourage you to take a look at the screens below, you’ll find not just beautiful screens but a coherent way to communicate to users.